Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity to expand both of their businesses...
Category: Joint Venture
Putting together Joint Ventures, also known as Strategic Alliances are a great way of turbo charging your marketing. Teaming up with a third party that either has a list of customers similar to your own, or a product your customers will like is a recipe for success.. These articles will show you how to make the most of this technique.
